The sign of Liangzhu Culture, designed by Dongdao Creative Branding Group, won the 2019 Red Dot Design Award on Brands & Communication Design.

The Red Dot Design Award is an international product design and communication design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. There are prize categories for product design, design agencies, and design concepts. Since 1955, designers and producers can apply for the prizes with the winners being presented in an annual ceremony.

The design also won the German Design Awards 2020. The German Design Awards are an international pacesetter when it comes to current design practice, as well as staying competitive in a globalized economy.