Alibaba Group announced Thursday night that its third quarter revue jumped 32 percent year on year to 34.5 billion yuan (5.3 billion U.S. dollars).

The company's attempts to monetize user activity on mobile devices helped its mobile revenue soar 192 percent year-on-year to 18.8 billion yuan in the October to December period.

"We remain focused on our top strategic priorities, including global imports, rural expansion, increasing our footprint in first-tier Chinese cities and building a world-class cloud computing business," Alibaba CEO Daniel Zhang said.

The company said its net income attributable to ordinary shareholders surged 111 percent year-on-year to 12.5 billion yuan in the third fiscal quarter.

The quarterly gross merchandize volume transacted on the company's China retail marketplaces rose 23 percent year-on-year to 964 billion yuan.

The report buoyed investor confidence in the New York-listed company, pushing its stock price up more than four percent in pre-market trading.

At the end of 2015, Alibaba had 407 million annual active buyers in China.