Yesterday, at the ad bidding conference of CCTV's for 2010, there was a Hangzhou dark horse---Zhongce Rubber Co., Ltd., who bid for the first time for the golden time ad after national news program "Xinwen Lianbo" and won the bid at the price of 47.2 million yuan.
Shen Jinrong, Chairman of Hangzhou Zhongce Rubber Co., Ltd. said when receiving the interview of news reporters, the company had done a lot of preparation work before participating in the auction, including repeated precise measurement and it is definitely not a fad. "Next year, Zhongce plans to produce more than 30 million car tires, 80 million bicycle tires. The advertising cost is about 1 yuan to each tire on average." Shen Jinrong said it was the company's strategic plan. The company had the strength to do this, and the ads would not become a cost burden; tire prices would certainly not be affected.