During the New Year's Day holiday in 2026, Hangzhou's tourism market greets a "good start", receiving 6,601,900 tourists, more than 60 percent of whichcome from other places.

The free admission reservations for scenic areas such as Lingyin Feilai Peak are very popular. The intangible cultural heritage exhibition, archaistic parade, music party and other immersive activities enrich the experience. The snowfall in mountainous areas promotes the popularity of ice & snow tour. Two ski resorts rank among the top ten in the south. The outdoor snow amusement park in the main urban area enjoys high popularity. Long-distance travel and outbound travel are on the rise. Visa-free countries and islands become hot choices.