Legend of Zang Hai, the series produced by Hangzhou, becomes a typical example among China’s three new cultural models going global, and is broadcast simultaneously in 190 countries and regions, topping the rankings in 23 countries. It is narrated based on oriental thinking, and integrates intangible cultural heritage elements such as tenon-and-mortise work and Kun Opera, using the leading role’s growth story to trigger global emotional resonance.