Shengzhou's local snacks, led by xiaolongbao (soup dumplings), are now sold in over 30,000 stores nationwide. The xiaolongbao production line in Shengzhou, East China's Zhejiang province, can make a single xiaolongbao in just 10 seconds.
A snack industry park in Shengzhou brings together modern production workshops and local food enterprises to support large-scale and standardized manufacturing.
Branding and standardization have become key drivers of the industry upgrade. Six association-led standards have been issued, covering ingredients, production processes, frozen products, and store services, forming a structured system for quality control.
Shengzhou's snack brand building is also progressing steadily. Efforts are being made to standardize the look of Shengzhou snack stores, giving them a unified and modern appearance. So far, 6,254 stores have completed the upgrades, with average revenue rising more than 20 percent.