On July 3, "Hello Brazil"Hangzhou Traditional Craft Innovation Exhibition was launched in Rio, showing the cultural innovation of Hangzhou.

Liangzhu cultural & creative products combine classic elements with modern design, becoming the focus.

In recent years, Liangzhu cultural & creative products have gone abroad for multiple times to embrace the foreign market. Before that, Liangzhu cultural & creative products appear at Florence International Handicraft Fair, deeply favored by overseas visitors.