The 21st China International Cartoon & Animation Festival opened on May 29 in Hangzhou, launching a five-day celebration of creativity, technology, and cultural exchange.
This year's edition highlights the fusion of animation and technology. The popular gameBlack Myth: Wukonghas taken center stage, with lifelike displays, themed cosplays, and immersive interactions drawing large crowds. Cutting-edge exhibits feature AI-generated animation, VR, exoskeleton robots, and more from top Chinese tech and animation firms.
With over 2,000 IPs and products from nearly 350 companies worldwide, the festival explores the growing "first-release economy". Notable debuts include Youku's new IPDream in the Mist, AR headsets, and exclusive limited-edition figures.
The festival also integrates tourism, launching city-wide themed activities and exhibitions. From interactive shopping district carnivals to rural animation festivals, "anime + tourism" has become a promising new model for culture-related consumption.
The event promotes fun for all age groups. From the 81-year-old "Hanfu Granny" to young cosplayers, visitors of every generation find inspiration through Chinese animation and tradition. Additional highlights include national defense-themed exhibits, anti-corruption anime, and special Children's Day programs.
The festival runs through June 2 at Baima Lake, inviting fans of all ages to experience the evolving power of Chinese animation.