On December 1, Hangzhou released Sweet Hangzhou Public Brand. It rolled out a series of innovative initiatives, to boost the upgrading and high-quality development of marriage & love industry in Hangzhou.

In addition, Hangzhou proposes a love initiative with Verona, known as "Capital of Love in Italy. It launches Sweet Economy City Walk Program together with eight popular domestic wedding destination cities, such as Guangzhou, Qingdao and Xiamen.