The Founding Congress of Hangzhou Asian Games Brand Promotion Association was held on September 23 that marked the first anniversary of the successful hosting of Hangzhou Asian Games. Chen Weiqiang was appointed as the first president.

The association aims to perpetuate the Asian Games spirit, deepen the Asian Games brand, and foster the growth of the "post-Asian Games" era through strategic planning, brand promotion, heritage management, event attraction, social engagement, and international cooperation.