A few days ago, Hangzhou released "Ye! Hangzhou" as Hangzhou Tourism Performance IP to promote the night cultural and tourism consumption. 

Hangzhou has three national night cultural and tourism consumption areas, including Songcheng Scenic Area and New World Commercial Block. The popular large-scale performing arts projects in two places attract numerous tourists.

Two areas carry out staggered development for other projects to maintain the popularity of tourism. Songcheng is eye-catching due to its seasonal theme activities, while New World creates the diversified performing arts consumption chain.

The iterative upgrading of performing arts projects advances consumption of surrounding industries, and forms a unique urban nightlife model, showcasing the vitality of night economy in Hangzhou.