Recently, Hangzhou has held the cultural tourism promotion in Budapest, Hungary and Zurich, Switzerland, and has unveiled a new tourist program dubbed "Hangzhou, a Window to China's 5000-year History", characterized by Hangzhou’s aesthetics, world heritages, Song culture and intelligent service.

The director general of Hungary National Tourism Administration praised Hangzhou, and stated that he would visit Hangzhou soon to promote tourism development in two cities.

The promotion held in Zurich is highlighted by What is Hangzhou, a cultural tourism promotional video that intuitively allows attendees to know about Hangzhou quickly.

At the conference, Hangzhou signed the cooperation agreement with Germany TUI Group, a well-known outbound travel agent of Europe. Other travel agents also expressed their desire for cooperation on the site.