During the Dragon Boat Festival holiday, Hangzhou has seen a boom in tourism, receiving nearly 3.5 million non-local tourists, with a year-on-year increase of 8.6 percent.

Folk activities, such as dragon boat races, intangible cultural heritage shows and cultural fairs, are very popular, driving economic development of old streets, ancient towns and rural areas.

"New Chinese Style" highlights holiday tourism. The ancient poetry festival, intangible cultural heritage activities, opera performance, painting & calligraphy exhibition, and other activities are held in the districts of Hangzhou, enjoying high popularity. Zhijiang Branch of Zhejiang Provincial Museum, Hangzhou Museum, and Liangzhu Museum are among hot destinations for tourists to experience the traditional folk culture.