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Dive into fashion and fun: Qinghefang China Chic Season kicks off
en.hangzhou.com.cn   2024-05-08 14:22   Source: Hangzhou China

The Qinghefang China Chic Season officially kicks off in Shangcheng District on April 27.

This season is all about shopping, art, homegrown fashion, youth, and socializing. It’s divided into four dynamic sections: “Fresh Traditions”, “Fashion Forward”, “Consumer Buzz”, and “Artistic Revival”. Get ready for an unforgettable Labor Day getaway in Qinghefang packed with pop-up markets, surprise concerts, and interactive art experiences that you won’t forget.

Throughout the Labor Day holiday, Wushan Plaza will host lively pop-up markets, and the Tianfeng Scenic Area will also be buzzing with festivities. Don’t miss the inaugural edition of the Tianfeng Market. Themed “Urban Getaway: A Dream Chasing Journey,” it will showcase over 80 exciting new lifestyle brands. And the fun doesn’t stop there! Wushan Plaza will also host kite flying, art exhibitions, open-air concerts, and other exciting events throughout the holiday.

This Labor Day holiday in Qinghefang will be filled with music. Let the sounds of live music wash over you under the night sky at Drum Tower Square. Keep your ears peeled for a surprise pop-up concert on street corners, or be ready to witness captivating opera plays from unexpected balconies.

Qinghefang has a treasure trove of experiences waiting to be discovered. Stroll down the charming lanes like Dajing Lane and be mesmerized by a captivating exhibition showcasing the Dunhuang flying apsara murals. Step inside the Huancuilou Cultural Market and marvel at unique urban art installations. Find creative? Participate in the Artistic Chair Project or the Labor Day Interactive Art Experience Class—there’s something for everyone!

Shangcheng District is making your Labor Day even more rewarding with the “China Chic Season: Spend & Be Surprised” campaign. Commencing April 26th, car buyers within Shangcheng District can enjoy significant savings of up to 6,000 yuan on their purchase. From April 29th to May 4th, customers spending over 666 yuan at designated shopping malls and supermarkets within Shagncheng District will be eligible to participate in a draw for incredible prizes, including the grand prize—a chance to drive away a FAW Audi S4.

“This campaign will continue throughout May. Major business districts across Shangcheng District have planned a variety of activities, including trendy pop-up markets, flash mobs, themed exhibitions, and promotional activities,” stated a representative from the Shangcheng District Department of Commerce. “Don’t miss the city’s first Pet Fashion Week at Hangzhou Fashion Center, the 2nd Bread Festival at Raffles City, and the International Coffee Culture Week at Hubin Pedestrian Street.”

The district authority is crafting a year-long calendar filled with cultural and tourist experiences, with weekly highlights to keep visitors engaged and interested. It plans to connect Qinghefang and Wushan Plaza, which are the focal points of its cultural tourism program, with other cultural and commercial hubs like Deshou Palace, Hubin Pedestrian Street, and Hangzhou Fashion Center, to create a vibrant cultural landscape for Shangcheng, offering tourists a truly unique experience through a continuously enriched selection of tourist products and services.

Author:   Editor: Ye Lijiao
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