Among Chinese job seekers, the third and forth month of the year are known as "Golden March" and "Silver April," as they are the traditional peak season for both employers and employees when it comes to recruitment. Since March, job fairs have been heating up across the country.

Data shows that the post-Spring Festival job market continues to grow, with recruitment by companies increasing for four consecutive weeks. The service consumption, high-end manufacturing and new energy sectors were hotspots in the job market in the month following the Spring Festival. 

At the same time, the job market this spring has been undergoing structural changes, with industries and positions related to the development of new productive forces, such as artificial intelligence (AI) and big data, in high demand.

A campus job fair held at Nanjing Tech University in East China's Jiangsu Province recently provided thousands of jobs, with positions related to automation engineering and data analysis in the mechanical industry attracting the attention of graduates, the China Central Television (CCTV) reported. 

In Shanghai, a job fair jointly organized by five local universities, including Shanghai Jiao Tong University and East China University of Science and Technology, attracted more than 730 companies and offered 18,000 positions covering over 10 industries, according to CCTV. 

Approximately one-third of the participating companies are in Shanghai's three leading industries - AI, integrated circuits, and biomedicine. The demand for AI talent has reportedly been significantly higher this year, with nearly 30 percent of the positions offered by the Shanghai Artificial Intelligence Research Institute being new emerging positions.

Liu Honglei, a deputy director of the human resources department of the Shanghai Artificial Intelligence Research Institute, told CCTV that understanding of AI among participants this year was much higher compared with recruitment fairs in 2023. According to media reports, the number of college graduates in China is expected to reach 11.79 million in 2024, an increase of 210,000 compared with 2023. 

In order to help college graduates seize this golden period of recruitment, the Chinese Ministry of Education issued a notice in March calling for specialized action. The action focuses on the current difficulties in promoting employment, optimizing employment guidance services and further aggregating social resources for college graduates to seek employment.

In addition to job fairs at universities, recruitment of migrant workers also started off strong this year due to factors such as the recovery of the consumer market, talent mobility during the spring recruitment season, and accelerated industrial upgrading and transformation.

According to media reports, in the first quarter of this year, driven by the New Year and Chinese Spring Festival holidays, the consumer market in various regions continued to heat up, with the most vigorous demand being for sales-related positions. Industries such as catering and manufacturing with high staff turnover have also increased recruitment efforts to meet the high demand during the peak season. 

In the city of Hangzhou, Zhejiang Province, which is known in China as the "top city of live streaming e-commerce," the demand for positions such as couriers and sorters remains high due to the high volume of deliveries. In established first-tier cities like Beijing, Shanghai, Guangzhou and Shenzhen, as well as new first-tier cities like Chengdu, Chongqing, Hangzhou and Wuhan, relatively high levels of economic development have led to more demand for instant delivery services.

With an increase in inbound international tourists, there is also a surging demand for foreign language tour guides. The daily income of English-speaking tour guides ranges from 400 to 600 yuan ($55-83), which is 100 to 200 yuan higher than Chinese-speaking tour guides. For some other lesser-known languages like Russian, the daily income of tour guides can exceed 1,000 yuan, according to workercn.cn, a news portal affiliated with the Workers' Daily newspaper.  

Xu Lixia, general manager of an international travel agency, told the website that from January to April, their agency's 10 English-speaking guides handled 240 tour groups. 

Furthermore, specialized job fairs for women, veterans or overseas students have also been held in many places to connect these groups with more suitable jobs and provide them with more precise guidance.