On April 10, Jack Ma published a long article on the intranet of Alibaba for the first time in five years after his retirement, and he lauded new management reform moves and expected to see more reforms subject to new challenges these days.

"Innovation" and "change" are key words of the article. Jack Ma emphasized that, there would be significant changes in the internet field within three to five years, and innovation and appropriate management reform proposed by young teams would be more needed with the arrival of the AI era.

Jack Ma hold that big change of Alibaba in the past year to focus on customer value again, and stated that Alibaba would still prioritize efficiency and market.

This article is not a whim, but a move to improve employees' confidence in the company as well as a promise about Alibaba's reform. Last year, when the market value of Pinduoduo, another e-commerce giant in China, exceeded that of Alibaba, he also posted an article to encourage employees to put forward innovative suggestions.