Hangzhou's first agricultural tourism integration event of the year kicked off in Dongziguan village, Fuyang district on March 30.

The village's sprawling fields of rapeseed flowers, spanning dozens of hectares, captivate tourists with their natural beauty and serve as a unique stage for designers.

Wu Haiyan, renowned designer and professor at the China Academy of Art, teamed up with domestic sports brand 361° to host a spring field fashion show. Drawing inspiration from traditional arts and rural flora, the designers incorporated five colors – yellow, green, purple, black, and white – into their creations on silk fabric, blending the concept of art in the countryside into their works.

The event also unveiled 10 Hangzhou travel-themed products inspired by five colors: peach blossom, emerald, blue, pine flower, and tile black. The products correspond to various spring-themed activities, such as flower-viewing tours in Heling village, tea-tasting tours at the China Tea Museum, outdoor adventure tours at the Xianghu Muxin Island RV Resort, rapeseed flower-themed tours in Dongziguan village, and town tours in Yanzhou ancient city.

In addition, "Follow Sporting Events to Tour Hangzhou" agricultural tourism integration products have been launched online, with a focus on promoting key events like the Fuyang-Fuchun Resort Half Marathon and the Qiantang Women's Half Marathon, along with related hotel offerings.