The 28th Hong Kong International Film and TV Market (FILMART) held from 11 to 14 March has seen nearly 30 Hangzhou enterprises in the industry show a strong momentum and sign letters of intent for a total amount of USD 9.135 million with over 20 countries or regions.

Artificial intelligence generative content (AIGC) emerged as a prominent topic at this session of FILMART, to which Hangzhou enterprises take as great opportunity in the film industry. "Don't panic or feel scared. We have been working hard to train our AI by inputting directions through our database, "said Fu Binxing, president of Huace Group during a discussion at FILMART. Fu said Huace has launched the Institute of AIGC Application and research and an aiding system of intellectual script evaluation with the speed of preliminary evaluation of a script in three minutes and a precise evaluation of a one- million-word script in 30 minutes. The tools derived from the AI model have seen wide applications in Huace's production teams with an accumulated working time of 2,400 hours.

Lilian, founder and president of Versatile Media said the births of AI tools including Sora have only proved that Versatile Stage, their virtual production system that they have been developing for years is going in the right direction. Versatile's virtual production bases in Vancouver and China's Deqing are ready to empower the global film industry and By Your Side, the company's first virtual feature is already in the pipeline and will take Hangzhou as the story's setting.

FILMART has also witnessed the great success of a list of productions by Hangzhou companies, such as Asian Film Awards' Best Actress award winner Dwelling by the West Lake, Cannes Un Certain Regard title Only the River Flows, the box office record breaker for romantic films in March I Miss You, and more.

At FILMART, Hangzhou's animations including Zoland's new creation Su Dongpo, Sparkly Key's long-time classics The Legend of Qin, Chronicles of the God's Order and Skyline Nine Songs were well received by international buyers. Nearly 30 institutes across the globe have expressed their intents to participate in the China International Cartoon & Animation Festival (CICAF) to kick off at the end of this May in Hangzhou.

The feedback and statistics also showed that Hangzhou companies specializing in cultivating playlets in production,co-production and distribution, as well as those who act as upstream or downstream service providers with shooting base facilities have found their niche markets.

As Asia's largest entertainment content marketplace, FILMART welcomes some 750 exhibitors from over 25 countries and regions and more than 30 regional pavilions this year.