Hangzhou, a well-known beautiful city in the history of China, is drawing extensive attention for its beauty economy once again.

Since the Song Dynasty, women in Hangzhou have been keen on beauty makeup products. They often used foundation makeup, rouge, eyebrow pencil, and other cosmetics to make their face beautiful. The ancient poems and books of the Southern Song Dynasty used to describe scenes of women dressing up. At that time, two rouge shops in Hangzhou were famous throughout the country. One of them was also included in Yuan drama. In the modern times, Oval Powder, the beauty makeup product of Hangzhou, was favored by Empress Dowager Cixi, a powerful ruler behind two of the last emperors of Qing Dynasty, becoming the royal tribute.

Nowadays, local cosmetics brands of Hangzhou are developing rapidly, contributing to boosting its beauty economy.

Hangzhou’s makeup history is just like a museum, witnessing urban development in beauty economy.