Nearly 30 Hangzhou-based film and animation companies are participating in the 28th Hong Kong International Film and TV Market from March 11 to 14. This marks the 13th consecutive year of Hangzhou's presence at the event.

The delegation includes companies specializing in film, TV, animation, and short films, as well as platforms for film technology, animation festivals, overseas distribution, and co-production.

Key players such as the China International Cartoon & Animation Festival, Huace Film & TV and Zoland Animation will promote their outstanding works and projects, while Hangzhou's major film and TV sites, including the Linping Modern Film & TV Production Base, will be highlighted. Additionally, several industry professionals from Hangzhou will participate as forum speakers to share their insights.

FILMART, Asia's largest cross-media and cross-industry entertainment trade fair, serves as a premier platform for global film industry program copyright sales and procurement. Hangzhou enterprises have sealed over $90 million in transaction amounts.

In recent years, the eastern Chinese city's film and TV industry has experienced robust growth in content production, technological innovation, business model cultivation, and cultural export. Hangzhou boasts national platforms such as the China (Zhejiang) Film and TV Industry International Cooperation Zone, the Zhejiang Digital Culture International Cooperation Zone, and the National Base for Cultural Trade (Hangzhou).

According to official statistics, Hangzhou's cultural industry value surpassed 300 billion yuan ($41.7 billion) for the first time in 2023, reaching 321.1 billion yuan, with a year-on-year growth of 11.3 percent. This accounted for 16 percent of the city's GDP, consolidating its vital role in propelling Hangzhou's GDP to surpass two trillion yuan. Hangzhou's cultural industry further solidifies its leading position among similar cities nationwide.