"Wealth and prosperity have landed in my belly!" - some local coffee lovers captioned the photos of their unusual drinks on social media.

Hangzhou coffee shops use the Spring Festival as an opportunity to attract more people, introducing a new drink - the God of Wealth Coffee (财神咖啡). On the top of this coffee, there is a piece of red rice paper featuring the God of Wealth, promising a prosperous start to the new year.

Let’s learn about the God of Wealth itself. According to Chinese folk customs, the fifth day of the first month in the Lunar Calendar (初五) is significant for welcoming the God of Wealth. It is believed that he brings fortune, success, luck and happiness.

You do not have to wait until the certain day to welcome prosperity into your life, as the God of Wealth has now merged into the modern lifestyle through people’s phone cases, refrigerator magnets, and most recently in Hangzhou, coffee.