On January 27, the cultural exchange activity themed by perfume kicked off in Hangzhou to celebrate the 60th anniversary of diplomatic relations between China and France, marking the opening of "China-France Perfume Culture Year · Hangzhou".

This year, many activities will be held to show the perfume's history and culture, improve the public awareness and love of perfume, and promote the close cooperation between French perfume & cosmetics industry and China.

This event features perfume education, industry cooperation, independent brand development, international brand display, leading industrial development, and other aspects. On the first day, the theme forum was held to discuss the importance of perfume in China-France cultural exchanges and markets.

The event is set to last 12 months, attracting perfumers, brands, experts, artists, and enthusiasts.