On January 18, Zhejiang Spring Festival Shopping Fair was launched in Hangzhou, and various promotional campaigns fuel consumption for the Spring Festival. The fair introduces new consumption scenarios focusing on traditional cultural elements including folk custom, and goods for the Spring Festival.

The fair integrates the fair, show, and marking point, with ten Spring Festival consumption scenarios, like local specialty, wonderful performance, traditional handicrafts, entrepreneurship workshop, fashion shopping area, blessing activity, cultural inheritance, quaint customs, and Spring Festival folk culture. 

The fair lasts four days with a span of more than 30,000 square meters. It attracts hundreds of merchants, involving nearly 10,000 products in online and offline activities. Hangzhou aspires to achieve sales volume of over 100 million yuan in this fair.

In addition, there are above 600 activities themed by local characteristics, showing tens of thousands of commodities from 26 counties in the mountainous areas of Zhejiang and their partner regions. The fair will continue until the Lantern Festival.