YOWANT X 27 PARK opens in Linping for digital-reality integration
en.hangzhou.com.cn   2024-01-12 10:59   Source: Hangzhoufeel

The launch ceremony for "digital-reality integration" in new consumer scenarios, alongside the grand opening of YOWANT X 27 PARK, held in Hangzhou's Linping district recently. During the event, YOWANT X 27 PARK signed agreements with multiple enterprises and officially commenced operations.

Spanning approximately 260,000 square meters, the Park is the first national 24/7 online and offline commercial complex developed by YOWANT Technology. It marks the first "Digital-Reality Integration" initiative for new consumer experiences, a joint effort between Linping and YOWANT. The complex houses an array of crossover celebrity stores and multifunctional open spaces. It introduces a mix of elements such as national brand IP stores and heritage cultural and creative shops, aiming to boost revenue by deeply integrating online and offline traffic. Moreover, the complex incorporates its independently developed "YOWANT Cloud" digital platform into the entire management system to offer consumers better pricing and enhanced shopping experiences.

Xie Rudong, the Chairman and CEO of YOWANT Technology, stated that the Park, at its inauguration, will feature around 350 stores. It will support over 350 livestreaming sessions simultaneously, welcome 2,000 to 3,000 new hosts, and manage an inventory of more than 100,000 items, expecting a first-year turnover of 30 to 35 billion yuan.

Author: Yang Tianfang  Editor: Ye Lijiao