Since the beginning of winter, mulled wine has been in vogue. A large number of chain coffee shops and teahouses in Hangzhou have unveiled coffee or drinks with hot red wine flavor, which is called "Winter Sweet Beverage" by netizens.

According to the report of ele.me, a China's nationwide food delivery platforms, take-out sales of mulled wine-flavored commodities increased by 16 times since last November. Hangzhou ranked third in mulled wine take-out sales.

The consumption was mainly conducted in the afternoon. Young women were the main consumer group. Compared with coffee and milky tea, mulled wine with rich fragrance became a popular choice for more people. Ms. Tao, a consumer, said, "Mulled wine combines the flavor of red wine and fruits, suitable for ladies who only pursue 'slightly drunk'."

In addition to coffee shops and teahouses, mulled wine was launched in restaurants, winehouses and bakeries. Convenience stores, supermarkets and wine shops also adjusted the corresponding products to attract more customers.