On the evening of December 31, a large-scale New Year's Eve activity kicked off at Wulin Square as the landmark of Hangzhou, with tens of thousands of participants ringing in the New Year in music.

Wulin Road Fashion Block held the event called "Eggy Party", which was the attempt for Gongshu District in Hangzhou to explore the combination of esports, and cultural tourism. This event introduced game scenes into fashion blocks, and created six spots to tick off, to bring the new immersive consumption experience of "esports + cultural tourism" through diverse and fun games. In addition to new generation of youths, some parents and elderly people took children to attend the interaction.

Moreover, the complexes in four business districts, including Wulin, Grand Canal, SUNTIANDY, and Great Heping, extended business hours and held special promotion activities to fuel consumption.