People's enthusiasm to celebrate New Year in Hangzhou promotes its consumption economy during New Year's Day Holiday. On December 30-31, the consumption amount of five industries in Hangzhou, including retail, catering, wholesale, accommodation, and entertainment, was 6,859 million yuan, with a year-on-year growth of 36.9%.

Major shopping malls held a variety of New Year's Eve and promotion activities, reaching a peak of customer flow. According to the data from the Municipal Bureau of Commerce, the consumption amount of Qianjiang New City, Wulin Square and Hubin Business District was 451 million yuan, with a year-on-year increase of 23.0%. Twenty-five shopping malls like Hangzhou Tower achieved the operating revenue of 321 million yuan, up 6.5% compared with a year earlier. Among them, several commercial complex of Longfor, and Linping Intime had an average increase of over 40%.

Catering consumption increased significantly, and it was difficult to get a table at well-known restaurants during peak hours. In the first two days of the holiday, the total amount of catering consumption in the whole city was 658 million yuan, with a year-on-year growth of 16.7%. The business income of famous Hangzhou Cuisine restaurants such as Zhiweiguan, Louwailou and Tianxianglou was respectively increased by 90.1%, 62.5% and 400.3% year on year. Many restaurants launched "one person's meal" to meet needs of customers playing and dining alone.