The fourth Hangzhou E-Commerce New Channels Expo kicked off in Hangzhou on Dec 6, offering a glimpse into the latest e-commerce trends and technological innovations.

The event serves as a platform for industry enthusiasts to delve into the technological advancements in e-commerce, spanning from big data and artificial intelligence to cloud computing.

Moreover, the expo provides a unique opportunity to explore emerging e-commerce models and marketing strategies, covering social commerce, content-driven commerce, short videos, and other innovative approaches.

The exhibition floor showcases a diverse array of products including food and beverages, ready-made meals, specialties, snacks, fruits and vegetables, fresh produce, and gifts. The comprehensive display includes original designs, intellectual property-driven creative products, kitchen and home appliances, lifestyle electronics, 3C digital products, fashion accessories, sports and health items, and tea culture.

Categories such as kitchen utensils, plastic products, ceramics, cups and kettles, glassware, bamboo and wooden products, home textiles, lighting fixtures, makeup, skincare, personal care and washing, accessories and jewelry, fragrances and clothing, factories, leisure food, dairy beverages, and maternity and baby products are all part of the extensive exhibition.

The annual event is expected to continue to be a key driver in connecting industry professionals, fostering collaboration, and propelling the e-commerce ecosystem forward.