The 4th Yangtze River Delta International Cultural Industries Expo opened on Nov 16 at the National Exhibition and Convention Center (Shanghai).

This year's expo is the first to cover an area of more than 100,000 square meters.

Publicity departments from East China's Shanghai, Jiangsu, Zhejiang and Anhui jointly unveiled strategic documents and a memorandum of cooperation to promote the prosperity of the region's cultural industries.

As one of the organizers, Zhejiang has an exhibition area of over 3,000 square meters, with 106 cultural enterprises and units participating.

The digital screens on the left and right sides of the entrance visually display the landscapes, history, culture, digital achievements, and promotional videos of Liangzhu culture and Grand Canal culture in Zhejiang in the most intuitive way possible. In the cultural exhibition area at the entrance of the exhibition hall, Zhejiang’s rich cultural heritage is presented through technologies like naked-eye 3D, intelligent interactive screens, and more.

The expo will continue until Nov 19 and is open to the public free of charge.