The 17th Hangzhou Cultural & Creative Industry Expo will be held at Hangzhou White Horse Lake Creative Eco-city International Convention & Exhibition Center on November 23-27.

The expo will adopt the combination of exhibitions and forums in the online and offline manners to display Hangzhou’s achievements in construction of the international cultural & creative center.

The Press Conference of the 17th Hangzhou Cultural & Creative Industry Expo was launched on the afternoon of November 13.

The expo hits a new high in terms of international exhibition area, number of participating countries and regions, and number of participating international brands.

40% of exhibits are the global limited edition products. It is the first time for 75% of international brands to enter Chinese market. At the expo, there are more than 500 top cultural & creative brands from noted countries like France, Italy, and UK.

In addition, experts from Chinese universities like Tsinghua University, and China Academy of Art will take part in the exchange forum together with the foreign professionals from France and Italy to jointly explore the cutting-edge topics on cultural inheritance & innovation and development of digital culture.