Display of techniques as intangible cultural heritages [Photo/Jin Huashan]

The 6th China International Import Expo (CIIE) is in full swing in Shanghai, China. Chinese Pavilion highlights the outstanding achievements of Hangzhou in digital trade and Song culture, attracting significant attention.

At the digital culture industry booth of Hangzhou Free Trade Area, the holo digital human of Su Dongpo’s IP image can interact with visitors, which is very popular. Digital technology combines traditional culture and cartoon & animation IP with commerce, culture and tourism, to form a new digital culture consumption scene.

Hangzhou Cross-border E-commerce Comprehensive Pilot Area shows Hangzhou’s experience. It has become a gathering place for two-thirds of cross-border e-commerce retail & import platforms and top livestream enterprises from all over the country, to provide efficient access for global brands to enter Chinese market.

Moreover, Hangzhou’s intangible cultural heritage allows global entrepreneurs to experience the lifestyle of Hangzhou reflecting Song culture in an immersive manner. Seventeen intangible cultural heritage enterprises draw extensive attention, and the exhibits are sold like hot cakes. Hangzhou’s bronze sculpture, embroidery, printing & dyeing technique and Jingshan Tea Banquet as the intangible cultural heritage present the unique humanistic charm, attracting the cooperation intentions from global entrepreneurs. 

CIIE showcases Hangzhou’s potential to become a promising market, and its innovative exploration in digital trade and culture industries will foster more incentives for international trade cooperation.