On July 12, Hangzhou Municipal Bureau of Commerce launched the resource sharing conference on the action of cross-border e-commerce helping “Made in Hangzhou” go global, to boost the global marketing of “Made in Hangzhou”.

The participating platforms included Amazon, Alibaba, AliExpress, eBay and other established platforms, as well as emerging markets and digital marketing platforms containing Google, Yandex and TikTok.

At the conference, the major platforms released the support policies. For example, Alibaba and AliExpress implemented “Hangzhou Star” Program, and eBay introduced “Beizeng Program”. This can help Hangzhou enterprises and brands give full play to supply chain advantages and expand overseas markets.

Hangzhou Municipal Bureau of Commerce rolled out a series of high-quality industry support policies to improve the comprehensive strength of Hangzhou enterprises and promote the Go-Global Program.