Recently, the featured BBQ activity has been crowed in Xindeng Town, Fuyang, Hangzhou. This is one of activities launched by Qiangcun Company to promote consumption.

Qiangcun Company refers to the enterprise that is operated by the countryside collective economy organization in a corporatized way under the condition of considering social benefits. At present, Zhejiang has set up 2,278 Qiangcun Companies. They depend on the local resources to greatly stimulate consumption, develop township/town tourism economy, and become an important driving force for rural revitalization.

A few days ago, Zhejiang issued Guiding Opinions on Boosting the Healthy Development of Qiangcun Company (Trial) to clarify 12 specific measures from three aspects including operation system, regulatory system, and support system, so as to better drive the rural economic development.