Wushi village near Jinhua, Zhejiang province, has been attracting streams of tourists in recent weeks thanks to its emerging agri-tainment industry, special farm products and picturesque scenery.

"This year, the number of tourists increased rapidly, ushering in the peak season ahead of schedule," said Zhang Weiping, the village's Party secretary.

Zhang said more tourists have come recently. The community can manage 5,000 per day.

Resident Zhang Lefang has operated a store for more than 10 years. "I sell my homemade cured meat here, and I can earn hundreds of thousands of yuan every year," he said.

The annual incomes of villagers, including the shopkeeper, has increased in recent years through the sales of local agricultural products — vegetables, rice noodles, potatoes, cured meat and sausages.

Some young people have returned to open farmhouses selling local specialty products in traditional industries; others have worked to develop new business formats — teahouses, taverns and antique shops — to boost the vitality of the local economy.

Qingxin Homestay is one of the high-end homestays in the village. It combines accommodations with terraced fields and mountains to give city slickers a taste of rural life while helping farmers diversify their revenue streams.

Zhang Lefang said choosing to run a high-end business arose from the differentiated styles. In 2014, he invested more than 7 million yuan ($980,000) to build a villa on top of the mountain, along with eight homestays.

"Now our homestay generates an annual income of 200,000 yuan to 300,000 yuan. Last year we improved the accommodation facilities, and this year we plan to create a tea culture-themed homestay," he said.

Wushi village has nearly 200 farmhouses and homestays, marking it one of the largest in Jinhua to feature such businesses. In 2022, the village received 461,000 in tourist tourism income of 82.51 million yuan.

The village collective economy has increased from 3,500 yuan in 2003 to more than 1 million yuan in 2022.

To revitalize its rural industries, Wushi has ramped up efforts to improve its infrastructure.

For example, a product market has been opened at the entrance of the village, more than 60 shops have settled and the work of building tourism projects — such as the experience hall, cultural corridors and plank roads hasa been completed.