Live streaming room in Qizhang Park [Photo/Hangzhou Daily]

"Three, two, one, link up!" The slogan is clear and easy to understand, but the live streaming economy it represents is not so simple as it looks. With the fast rise of the live-streaming e-commerce in recent years, people have completely changed their shopping modes and consumption habits. 

As "No. 1 Live E-commerce City in China", Hangzhou-based Qiantang Smart City started live streaming economy much early and has developed a thriving live-streaming e-commerce industry within only a few years. 

Attracted by the rapid development of live streaming economy, thousands of enterprises have established their presence at Qiantang Smart City. With increasingly intense competition, many e-commerce merchants have sought for change.  

Some e-commerce merchants tried to optimize live streaming economy operation mode. A case in point was Ruhnn, which was first established as a factory. Ruhnn has increased exposure via social media and fostered internet celebrities with more than ten million followers. Then it took advantage of the online influence of the internet celebrities to sell its goods on Taobao. In this way, Ruhnn has developed a unique commercial mode featured by "supply chain + popular online shops".

Of course, it is also necessary to upgrade the surrounding facilities. Due to the restricted space in the downtown area, it is quite necessary for the Smart City to further optimize offices and supporting facilities of the most cutting-edge digital fashion industry.