Hangzhou in Zhejiang province launched a shopping festival at the newly decorated China Silk Town Nov 19, local media reported.

Highlighting creativity and interactivity, the shopping festival will have its main stage at the Silk Town, inviting businesspeople from Hangzhou-administered districts, counties and county-level cities to roll out a variety of 120 activities to promote consumption and boost local economy. The activities will run until January 2021.

China Silk Town is a pedestrian street which added a boutique silk product shop and various digital entertainments featuring artificial intelligence during its recent five-month upgrade. Tourists can learn more about silk while immersing themselves in a variety of fun interactive activities.

The street also features intelligent services, such as car parking and road directing, which can improve visitors' shopping experiences.