Near 500 million visits, a total revenue of over 20 billion yuan… and this is just the first-day report of the Double 11 presale for Li Jiaqi and Weiya, both top E-commerce live-stream salespersons in China. It is also a miniature of this year’s Double 11 presale. As the clock is ticking down to the 13th Double 11, this special day, once an E-commerce promotion day, has now become a nationwide festival for consumption. Attending the event are not only E-commerce platforms like Tmall, JD, Pinduoduo, and Vipshop but also entertainment live-stream platforms such as Douyu and Huya. Even apps for tourism and culture haven taken part in the carnival. Now it’s time for this feast of shopping, entertainment, tourism, culture, catering, and accommodation.