Hangzhou is now hatching a number of new cosmetics brands by virtue of developed cosmetics manufacturing supply chain and the benefits of livestreaming E-commerce and KOL resources. Florasis, MAOGEPING, JUNPING, Flower Knows… all these cosmetics brands popular on major social media platforms share the same tag: Made in Hangzhou. Hangzhou-based cosmetics brands have competitive advantage over others in today’s high-end, refined cosmetics market. Common traits among them are special attention to brand management and channel expanding and emphasis on national identity and cultural confidence.