While some sweat like pigs on the summer streets, others are frozen to “death” in the ski resorts. As dog days are coming, many places start to undergo blistering heat. On July 12, an unexpected new trend was disclosed by Fliggy: out-of-season skiing. The hotter it is, the faster the bookings grow. In the past month, the booking volume of summer skiing on Fliggy jumped by over 130% year-on-year. This trend is most noticeable in Chongqing, one of China’s “furnace cities”, which saw its booking volume increase over 550% year-on-year, topping the entire country.
In contrast with the scorching outdoor temperature of 38℃, the indoor ski resorts lead you into a totally different world with its freezing temperature of -6℃, which makes down jackets a necessity. No wonder netizens banter that hiding in the ski resorts may be the smartest way to beat the summer heat.
Many expect that people living in northern China are more enthusiastic about skiing in summer, but according to data from Fliggy, southerners find the fad more appealing. Among the top ten popular summer skiing destinations, southern cities occupy nine seats, and all the well-known “furnace cities” are on the list: Chongqing, Chengdu and Hangzhou are among the top three, followed by Changsha, Nanjing, Wuxi, Shanghai, Beijing, Wuhan and Nanchang.
According to Feng Xianqiao, Secretary General of the Shapingba Ski Association of Chongqing, the summer skiing fad is sweeping across the whole country, partly because indoor ski resorts are now available nationwide and snowboarding is increasingly popular. Among those skiers, many are parents accompanying their kids or teenagers on summer camps, and generally, the skier group is getting younger, which has been proven by data from Fliggy. As China works to “engage 300 million Chinese people to winter sports”, the development of the country’s winter sports is placed on a fast track.
The booming indoor skiing industry is changing the entire ski market. Yi Li, General Manager of the ice and snow center of Sunac China Holdings Limited, said the ski market is exceptionally hot this summer, and ski ticket bookings in southern cities like Chongqing, Chengdu and Wuxi have increased by about fifty percent compared with last month. Take Chongqing Sunac Snow Park as an example. Bookings for summer skiing there has even surpassed that for winter. Also different from winter skiing, the share of tourists from outside the province is seeing a marked rise. Graduates, parents and their kids to celebrate the summer holiday are expected to fuel the popularity of summer skiing.
Mr. Chen, a Chongqing local, said that while accompanying his child in the Snow Park for skiing courses, he himself also have the luxury of enjoying the cool. Fliggy data shows that parents and children contribute to nearly half of the total bookings. Kids, a group never tired of seeking fun, are becoming the mainstay of summer skiing.