The Mid-Autumn Festival might still be two months away but mooncakes have already been springing up in Hangzhou, East China's Zhejiang province, local media reported on July 15.
Many time-honored food brands in Hangzhou have recently hosted matchmaking events to meet potential purchasers.
According to a local industry insider, the price of this year's mooncakes will remain stable while the sales of mooncakes in Hangzhou are expected to rise to a new high.
Zhou Yugang, assistant to the general manager of Hangzhou's time-honored food brand Zhiweiguan, said that they will offer 18 new flavors such as milk tea to meet young people's appetites.
According to Li Jun, a staff member of Hangzhou Baiweiju Food Co, her company plans to include vegetarian meat in their mooncakes.
Hangzhou high-end silk maker Wensli has also created intricate packaging featuring traditional cultural elements.