Added value of Hangzhou's cultural sector reaches $35.37b
Hangzhou News   2021-02-02 14:35   Source:ehangzhou.gov.cn

The added value of Hangzhou's cultural industry in 2020 was228.5 billion yuan($35.37 billion), a year-on-year increaseof 8.2 percent, the Hangzhou Cultural Innovation Center saidon Jan 28.

Despite the impact of the COVID-19 pandemic, Hangzhou has made significant progress in its cultural sector over the past year. Officials creditedthe achievement to the rich cultural resources of the city and Hangzhou'sprescient plans to cultivate the sector.

The COVID-19 outbreak provided a prime opportunity for Hangzhou to accelerate the progress of integrating digital technology with its cultural sector, contributing to the rise of its cultural industry.

Hangzhou, capital of East China's Zhejiang province, holds the 16thChina International Cartoon and Animation Festival in 2020. [Photo/hangzhou.zjol.com.cn]

Ma Shujian, CEO of Hangzhou Ayou Culture Technology Co, said that the company's newly developed online education system was put into wide use in 2020, and broughtin more than 70 million yuan in revenue.

Ma said that the growth rate of the added value of Hangzhou's digital cultural industry in 2020 reached 12.7 percent.

Since early this year, Hangzhou has offered more than 20 million yuan in subsidies to bolster the growth of companies specializingin the cultural sector.

The city has also held a number of major cultural events,including the 16thChina International Cartoon and Animation Festival, the 14thHangzhou Cultural Industries Fair, and the sixth China Digital Reading Conference,to revive consumption in the cultural industry.

Acosplay actress poses for a photo with a cartoon character from theMonkey Kingduring a conference in Hangzhou, capital of East China's Zhejiang province. [Photo/hangzhou.zjol.com.cn]

Author:  Editor:Zhang Di