Abarbershop focusing on providing haircutting services for males in Hangzhou, capital of East China's Zhejiang province. [Photo/hznews.hangzhou.com.cn]
Agrowing number of barbershops that focus on serving males are becoming increasingly popular in Hangzhou, capital of East China's Zhejiang province.
"We open at 12 am and close at 9 pm. Theshop is often filled with customers, but I can only serve eight at most during a day," said Hum, a barber at a barbershop in Hangzhou.
"Comparedwith traditional Chinese hairdressers, we tend to focus more on the intricacy of the hairstyle," he added.
According to Hum, most of customers coming to the shop are males, adding that females who want to have a men's style hairstyle withAmerican and European featuresare also welcome.
Hum studied American-style haircutting in Chongqing for half a year and opened a shop in Yiwu, Zhejiang province, when he came back to the province. Last April, he closed his shop in Yiwu and moved to Hangzhou.
The "male economy" is emerging as a burgeoning phenomenon in Hangzhou. A number of hairdressing shops in the city have launched tailor-made services or products targeted at males to further tap into this consumption trend.
In Hangzhou, shops specifying in shaving heads for men have even emerged. In addition, many cosmetics brands have launched facial products targeted at men.
According to oIBP, a company focusing on big data research of fashion brands, the retail sales of services and products for males has increased by 13.5 percent on a yearly average from 2016 to 2019, far exceeding the global average level.