Hangzhou Tourism Economic Laboratory forecasted that during the 2024 New Year's holiday, the daily reception of tourists in Hangzhou is expected to reach nearly 700,000, representing a 65.2-percent year-on-year increase in visitor numbers compared to last year.

Key attractions such as Xianghu Scenic Area, Xixi National Wetland Park, Hangzhou Botanical Garden, Hubin Pedestrian Street and China Silk City are expected to witness a significant influx of visitors.

Factors such as holiday duration and weather are expected to influence the distribution of out-of-province tourists, with a slight decrease compared to the National Day holiday. Main source for visitors include Shanghai, Jiangsu, Anhui, Guangdong, Henan, and Shandong, while domestic tourists are primarily from cities such as Jiaxing, Shaoxing, Jinhua, Ningbo, and Huzhou.

In the aviation sector, it is anticipated that the number of visitors arriving in Hangzhou by plane will increase 4.8 times compared to the same period last year. Notably, visitors from Guangzhou, Shenzhen, Chengdu, Xi'an, Beijing, and Harbin are expected to show significant growth.

In terms of accommodation, an estimated 950,000 overnight visitors are expected, marking a 22.7-percent year-on-year increase. Accommodations featuring hot springs, family-friendliness and resort stays are likely to be favored by visitors.

As the flagship attraction of Hangzhou tourism, West Lake Scenic Area will introduce a series of New Year-themed cultural and tourism activities. It is expected to receive nearly 100,000 visitors over the holiday, with Lingyin Temple undoubtedly the top choice for tourists.

Skiing and hot spring resorts continue to attract visitors, with reservations for skiing at Daming Mountain Wansongling Ski Resort and Tonglu Shengxianli Ski Resort on the rise. Rural tourism remains popular and destinations such as Huanggongwang village and Xinsha Island are expected to attract a considerable number of visitors.