At the International Handicraft Fair Florence Italy held this year, the New Year Woodblock Prints from Pingyao Town in Yuhang District of Hangzhou attracted foreign friends to purchase.

The New Year Woodblock Prints are themed by door gods, displaying the charm of Chinese traditional intangible cultural heritage techniques and oriental aesthetics. Besides, at the fair, Chinese traditional shadow puppet show attracted a large number of foreign friends to queue up and experience.

As the most prestigious handicraft fair in Europe, it is a window for countries to display their distinctive techniques. Through the international fair, the exhibitors from Hangzhou enable the world to see Hangzhou, understand China and even fall in love with Chinese traditional handicrafts.