Hangzhou was the capital of the Southern Song Dynasty, when women liked dressing themselves with rouges, lipsticks, perfume, nail polish and other cosmetic products.

According to Chinese Classic Work A Record of Fond Dreams, the cosmetics industry was developed in the Southern Song Dynasty. The most famous were two rouge shops that enjoyed a nationwide reputation. A cosmetic enterprise at Hefang Street used to produce cosmetics for the royal family, especially for Empress Cixi in the Qing Dynasty. 

Now, Hangzhou cosmetics industry has found its own position and has experienced thriving development. With the complete cosmetics manufacturing and supply chain plus live streaming e-commerce and the influence of online celebrities, more and more cosmetics brands have taken root in the city. Hangzhou Cosmetics is reinvigorated by rebuilding the brand image.