Yuhang IP to boost agricultural economy
en.hangzhou.com.cn   2023-01-29 15:56   Source: hangzhou.com.cn

Three IPs of Yuhang District, namely “Li Xiao Liu” and “Xiao Li Jun”, AI Town and Yushang Rice Township, have recently been enlisted in the second batch of to-be-fostered cultural and tourism IPs in Hangzhou. 

Li Xiao Liu and Xiao Li Jun are the image IPs for the bergamot pears of Luniao town. Their cute images promote the concept of green and healthy agricultural products. Sweet Pear Parlor, with the image as the theme, has become the destination that must be visited by tourists.

AI town refers to the tourist attraction with AI high-tech characteristic industries as the core appeal and with high scientific and cultural value for popular science education. The town also launched a series of high-quality cultural and creative products, intelligent facilities and featured landscapes. 

Yushang Rice Township centers on around 30,000 mu of rice paddies of eight villages in the north of Yuhang Sub-district to build the common prosperity project that is based on rice and focused on innovation, with a purpose to upgrade and promote the brand for the rice culture. 

All these urban IPs are integrated with science and technology, culture, tourism and other elements to better empower the development of rural agriculture.

Author: Text by Ye Lijiao  Editor: Ye Lijiao