To enable overseas Chinese to enjoy foods from their hometown, Hangzhou-based food companies have worked with custom houses to facilitate overseas sales of traditional New Year foods.
Hangzhou Zhiweiguan Foods Co., Ltd. offers Eight Treasure Rice Pudding, a classical dessert served at the reunion dinner on the eve of Chinese New Year. The dish has been well received by overseas Chinese due to the auspicious implication of its ingredients.
To expand the international market of traditional foods, Qianjiang Customs keeps abreast of the appeals of export enterprises and puts the measures for the reservation and inspection services during holidays into practice. It also works to explore digital application scenarios and pilots remote video inspection to enhance enterprises’ efficiency of customs clearance. Meanwhile, enterprises strengthen food safety control to ensure fast and sound sales of traditional foods overseas. It is reported that Qianjiang Customs totally monitored, inspected and released over 26,000 packs of Eight Treasure Rice Puddings in 2022.