Hangzhou theaters set to brace for spring festival brisk business
en.hangzhou.com.cn   2023-01-16 16:58   Source: hangzhou.com.cn

As movie consumption is expected to upsurge in the run-up to the Spring Festival, Hangzhou theaters set to contend for audiences by well weighing the movies to be screened and hoarding popular snacks.

Seven new movies will be screened on the first day of the Lunar New Year, including Sci-fi Disaster Movie Wandering Earth 2, Sports-Themed Motivational Movie Ping-pong: The Triumph, Domestic Animation Deep Sea, and Hollywood Blockbuster Avatar 2. With varied subjects, the movies suit all age groups of audiences. All the 7 movies are elaborately produced. The current schedules of the theaters are tentative and are subject to adjustment based on the box-office revenues and word of mouth after the first day of the Lunar New Year. 

With optimized policy for pandemic control, the theaters expect the booming consumption during the upcoming Spring Festival. While hoarding popcorn, chips, coca and other popular snacks, some theaters also give away gifted money in red envelops, souvenirs, key chain and other movie derivatives. 

Author: Text by Ye Lijiao  Editor: Ye Lijiao