Song It’s You has recently gone viral online with maximum daily view counts of over 100 million on short video platforms. The song, which reminds people of their sweethearts, friends and numerous gallant fighters against the COVID-19 pandemic, is innovatively produced by 26-year-old Zhu Guansong and his team. 

Zhu Guansong was graduated from Zhejiang University of Finance & Economics with master’s degree. He organized the team in 2020 and started by covering available songs and making little-known songs known to more audiences via short video platforms. The marketing mode of combining the songs with the social highlights and market trend was creative and unprecedented in music creation. After initial success, he cooperated with musicians to produce original songs, some of which, including It’s You, were ever selected to the Top 10 Most Popular Songs of Weibo Entertainment of the Year and Tik Tok Music Billboard of the Year.

The innovative combination of music creation and marketing can be risky. “In face of the flippant music market, the team is discreet and is dedicated to producing and spreading high-quality music with characteristics,” said Zhu Guansong.