Hangzhou received a total of 1,395,000 tourists from other places in the three-day New Year Holiday that ended yesterday, among which, the proportion of tourists from outside Zhejiang Province increased by 28% year-on-year. The numbers of visitors to many famous scenic areas all surpassed that of the same period last year.
Actually, 41 state-owned A-rated scenic areas, including West Lake Scenic Area, Xixi Wetland, Liangzhu Site Park, and some of the non-state-owned A-rated scenic areas were free of admission prior to the holiday and successfully attracted more tourists. Meanwhile, Hangzhou launched various cultural activities for tourists to ring in the New Year. For example, Tonglu County launched New Year Camping under starry sky with firework display and bonfire party; Yuhang promoted cultural tourism products through live streaming. Intime in77 in Shangcheng District and malls in CBDs offered discounts to draw consumers.